|
Page 2 of 2
Online Optimisation
Websites are a critical part of your business, and a successful website is built on inputs from your marketing, operations and IT teams. Websites reflect your whole business, and too often they fail to deliver on user needs because they don’t have inputs from the whole business. f2X will work with your team on an integrated project covering Marketing, Operations & IT to ensure the best value is obtained from each area at the lowest possible effort from your team:
- User Communication e.g. sales messages
- User Services e.g. making back-end functionality available to users
- Infrastructure e.g. accessibility
Integrated web optimisation project
- The right messages delivered powerfully by using the right internal expertise
- Clear brand, meaningful content and able to deliver on promises
- The right business processes to continue improvements in the future; aids skills transfer
- Improve online sales and service, reduce maintenance time and cost, improve relevance to users
- Team: Marketing / PR / Communications
- User Communication
- User benchmarks
- Look & feel
- Key messages
- Company personality
- Consistency
- Ease of navigation
- Clear unique selling points
- Sales performance
- Promotion optimisation
- Team: Operations / Commercial / Product Development
- User Services
- Quotes, calculations & pricing
- Contact & application forms
- Back-end system integration
- Live data
- Content management tools
- Personalisation
- Multi-channel, multi-lingual
- Web management processes
- Team: IT / Website Owner / Communications
- Infrastructure
- Search engine optimisation
- Accessibility (location)
- Accessibility (impairment)
- Network performance
- Infrastructure design
- Service Desk & Hosting
- Business Continuity
- Capacity management
- Supplier contracts
|
