New market opportunities through technology exploitation

The f2X approach enables clients to transform their organisation’s capability to introduce new products to market, and exploit opportunities rapidly and efficiently by linking business needs directly to innovative enabling technologies.

f2X can help to drive through strategic decision-making to exploit existing and new market opportunities. Our ultimate objectives are to:

• Support companies in developing a vision about how future business opportunities can be supported by technology
• Create improved dialogue between business and technology teams through simple scenarios and use of common terms to enable improved innovation and responsiveness
• Link this vision and innovative thinking back through the technology function so that IT becomes more aligned and responsive to business and market needs

Our unique Performance Framework Discovery process provides unrivalled operational experience to design and deliver pragmatic yet innovative solutions to implement strategies and solve business problems. Using a unique coaching and partnering approach we aim to ensure that both business and IT teams take full ownership of the improvements and in collaboration with f2X deliver the required programme and benefits.

f2X and partners have an impressive 10-year track record of delivering innovative IT Services and software engineering projects for organisations ranging from entrepreneurial start-ups to established blue chip companies. Case studies include:

• Goldfish – www.goldfish.com (Main development and maintenance on the behalf of Morgan Stanley)
• Egg – www.egg.com (online integration using web services, innovative flash and planning tools)
• TradePro – www.tradeprocard.com (online secure merchant payment portal, including integration to back office applications)